Overview
Created in partnership with the Starface team, Plus set out to reinvent body wash by removing the water, and the waste. We helped bring this idea to life from naming through launch, developing a brand where everything could be "+" something: ingredients + water, + oil, + juice. Our work included branding, packaging, web, emails, ads and launch content.
What we did
- Naming and logo
- Brand identity
- Packaging design
- Website and emails
- Ads, launch content, decks and retail





Frequently asked
Who designed the Plus body wash brand?
Someone & Others named and designed Plus, the waterless body wash brand created with the Starface team, including brand identity, packaging, website, emails, ads and launch content.