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KNC Beauty

Streetwear Meets Skincare.

KNC Beauty was one of our very first clients—and still one of our longest-standing. We helped shape its identity as a brand world of streetwear and skincare: bold colors, bold fonts, and even bolder energy. From rebranding and packaging to ComplexCon activations and social, we've collaborated closely with founder Kristen Noel Crawley to build a world that's entirely her own.

Branding Packaging Web Social Ads Experiences Photo Direction Campaigns
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Client
KNC Beauty
Industry
Skincare / beauty
Scope
Branding, packaging, web, social, ads, experiences, photo direction, campaigns
Partnership
One of our first clients, and one of our longest-standing

Overview

KNC Beauty was one of our very first clients, and still one of our longest-standing. We helped shape its identity as a brand world of streetwear and skincare: bold colors, bold fonts and even bolder energy. From rebranding and packaging to ComplexCon activations and social, we've collaborated closely with founder Kristen Noel Crawley to build a world that's entirely her own.

What we did

  • Rebrand and visual identity
  • Packaging design
  • Website, social and ads
  • ComplexCon activations and experiences
  • Photo direction and campaigns
KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone & Others (image 2 of 6)
KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone & Others (image 3 of 6)
KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone & Others (image 4 of 6)
KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone & Others (image 5 of 6)
KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone & Others (image 6 of 6)

Frequently asked

Who designed the KNC Beauty brand?

Someone & Others rebranded KNC Beauty in close collaboration with founder Kristen Noel Crawley, and continues to design its packaging, web, social, ads, activations and campaigns.