Overview
Wearables began as a passion project: a supplement brand built for a world of wellness and self-expression. We built it from the ground up, naming, branding, packaging, marketing and ongoing growth strategy. As a long-term internal incubator, Wearables has allowed us to flex not just creatively but strategically, applying what we've learned across CPG to a brand we own and operate.
What we did
- Naming and logo
- Brand strategy and identity
- Packaging design
- Website and social
- Marketing and growth strategy




Frequently asked
Who is behind the Wearables supplement brand?
Wearables was created, and is owned and operated, by Someone & Others as an internal brand incubator. The studio handled naming, branding, packaging, web, social and growth strategy.