Overview
We helped IPSY grow up, with a brand reinvigoration and full-funnel campaign to match. They asked us to reimagine their brand for a more mature, self-assured audience. We led a full reinvigoration, refining the palette and typography to match that evolution, then developed a relaunch campaign with over 120 creative assets across OOH, digital and broadcast, featuring influencers and celebrities aligned with their evolved voice.
What we did
- Brand reinvigoration: refined logo, palette and typography
- Full-funnel relaunch campaign with over 120 creative assets
- Out-of-home, digital and broadcast creative
- Photo direction featuring influencers and celebrities
Frequently asked
What did Someone & Others do for IPSY?
Someone & Others led a brand reinvigoration for IPSY, refining its palette and typography for a more mature, self-assured audience, then developed a relaunch campaign with over 120 creative assets across OOH, digital and broadcast.
Who designed IPSY's relaunch campaign?
The IPSY relaunch campaign was created by Someone & Others, a brand strategy and design studio. It received a Shorty Awards Honorable Mention.