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Halfday

Nostalgia in a Can.

Halfday wanted to look like what it felt like: a nostalgic, energetic, 90s-inspired party in a can. We rebranded the company from the ground up—logo, visual identity, and packaging—to reflect that half-day-off, backyards-and-cannonballs feeling. The result was a vibrant, shelf-popping look that instantly evoked summer break.

Logo Branding Packaging Collateral
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Client
Halfday
Industry
Beverage
Scope
Logo, branding, packaging, collateral

Overview

Halfday wanted to look like what it felt like: a nostalgic, energetic, 90s-inspired party in a can. We rebranded the company from the ground up, logo, visual identity and packaging, to reflect that half-day-off, backyards-and-cannonballs feeling. The result was a vibrant, shelf-popping look that instantly evoked summer break.

What we did

  • Logo and visual identity
  • Packaging design across the can range
  • Brand collateral
Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone & Others (image 2 of 6)
Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone & Others (image 3 of 6)
Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone & Others (image 4 of 6)
Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone & Others (image 5 of 6)
Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone & Others (image 6 of 6)

Frequently asked

Who designed the Halfday brand?

Someone & Others rebranded Halfday from the ground up, creating the logo, visual identity and packaging around a nostalgic, 90s-inspired summer-break feeling.