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Good Weird

Weird Is the New Beautiful.

Good Weird makes it okay—and actually pretty great—to be weird. A cosmetics brand originally geared toward men but welcoming to all, we helped bring its playful, offbeat personality to life. Our scope included naming, brand identity, packaging, web, and the full launch campaign—designed to stand out in a category that rarely makes room for real individuality.

Naming & Logo Branding Strategy Marketing Packaging Web Launch Campaign
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Client
Good Weird
Industry
Cosmetics
Scope
Naming & logo, branding, strategy, marketing, packaging, web, launch campaign

Overview

Good Weird makes it okay, and actually pretty great, to be weird. A cosmetics brand originally geared toward men but welcoming to all, we helped bring its playful, offbeat personality to life. Our scope included naming, brand identity, packaging, web and the full launch campaign, designed to stand out in a category that rarely makes room for real individuality.

What we did

  • Naming and logo
  • Brand strategy and identity
  • Packaging design
  • Website
  • Launch campaign and marketing
Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone & Others (image 2 of 6)
Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone & Others (image 3 of 6)
Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone & Others (image 4 of 6)
Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone & Others (image 5 of 6)
Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone & Others (image 6 of 6)

Frequently asked

Who designed the Good Weird brand?

Someone & Others named and designed the Good Weird cosmetics brand, including the logo, brand identity, packaging, website and launch campaign.