Client
Kosas
Industry
Clean beauty / color cosmetics
Scope
Branding, campaigns, social, messaging, photo direction
Overview
We partnered with Kosas at a pivotal moment to help them stand out, not just as a clean beauty brand, but as a bold personality in the space. We shifted the messaging to reflect a carefree, active lifestyle, less about being "clean" and more about being confident. From branding and campaigns to messaging and visuals, our work gave Kosas the edge it needed.
What we did
- Brand positioning and messaging
- Campaign creative
- Social content
- Photo direction
Frequently asked
What did Someone & Others do for Kosas?
Someone & Others repositioned Kosas from a clean beauty brand to a bold personality, shifting its messaging toward confidence and a carefree, active lifestyle, and delivered branding, campaigns, social content and photo direction.