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YouTube

A Digital Drive-Thru for Creators.

YouTube came to us to bring their IRL VidCon experience online—a retro-futuristic drive-thru full of creator collabs and snack drops. Think Taco Bell meets TikTok. We designed the Shorts Snacks microsite as a digital extension of that nostalgic world, making the VidCon magic accessible from anywhere.

Web Campaign Creative Direction
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Client
YouTube
Industry
Technology / entertainment
Scope
Web, campaign, creative direction

Overview

YouTube came to us to bring their IRL VidCon experience online: a retro-futuristic drive-thru full of creator collabs and snack drops. Think Taco Bell meets TikTok. We designed the Shorts Snacks microsite as a digital extension of that nostalgic world, making the VidCon magic accessible from anywhere.

What we did

  • Creative direction
  • Shorts Snacks microsite design
  • Campaign creative
YouTube Shorts Snacks VidCon campaign — retro-futuristic microsite and creative direction by Someone & Others (image 2 of 3)
YouTube Shorts Snacks VidCon campaign — retro-futuristic microsite and creative direction by Someone & Others (image 3 of 3)

Frequently asked

What did Someone & Others create for YouTube?

Someone & Others designed the YouTube Shorts Snacks microsite, a digital drive-thru that extended YouTube's VidCon creator experience online, with creative direction and campaign creative.