Brand Strategy & Design Case Studies — Someone & Others Portfolio

Webby Award Winner Shorty Award Winner

Starface

From Zero to Aisle Domination

We partnered with Starface from the very beginning to help create one of the most culturally iconic brands of the last decade. When they came to us, they had a bubble-font logo and a bold idea: to reinvent the acne aisle and reframe the way people talk about skin. As creative partner for over two years, we brought the yellow universe to life—branding, packaging, web, digital, social, ads, decks, and retail displays.

Smiley Face Logo Branding Positioning Packaging Web Social & Ads Decks & Retail Photo Direction Campaigns

Shorty Awards Honorable Mention

IPSY

From Subscription Box to Beauty Authority

We helped IPSY grow up—with a brand reinvigoration and full-funnel campaign to match. They asked us to reimagine their brand for a more mature, self-assured audience. We led a full reinvigoration, refining the palette and typography to match that evolution, then developed a relaunch campaign with over 120 creative assets across OOH, digital, and broadcast—featuring influencers and celebrities aligned with their evolved voice.

Logo Branding Launch Campaign OOH Digital Photo Direction

Halfday

Nostalgia in a Can.

Halfday wanted to look like what it felt like: a nostalgic, energetic, 90s-inspired party in a can. We rebranded the company from the ground up—logo, visual identity, and packaging—to reflect that half-day-off, backyards-and-cannonballs feeling. The result was a vibrant, shelf-popping look that instantly evoked summer break.

Logo Branding Packaging Collateral

Good Weird

Weird Is the New Beautiful.

Good Weird makes it okay—and actually pretty great—to be weird. A cosmetics brand originally geared toward men but welcoming to all, we helped bring its playful, offbeat personality to life. Our scope included naming, brand identity, packaging, web, and the full launch campaign—designed to stand out in a category that rarely makes room for real individuality.

Naming & Logo Branding Strategy Marketing Packaging Web Launch Campaign

Kosas

From Clean Beauty to Main Character Energy

We partnered with Kosas at a pivotal moment to help them stand out—not just as a clean beauty brand, but as a bold personality in the space. We shifted the messaging to reflect a carefree, active lifestyle—less about being "clean" and more about being confident. From branding and campaigns to messaging and visuals, our work gave Kosas the edge it needed.

Branding Campaigns Social Messaging Photo Direction

Google Search On

Designing the future of Search, slide by slide.

We collaborated with Google to shape the keynote presentation for Search On 2022—an event unveiling the next wave of innovation in Search and AI. Our work spanned creative direction, visual exploration, web touchpoints, and full keynote design. The result was a cohesive narrative and deck layout that translated complex ideas into a compelling, beautifully crafted story—seen by millions around the world.

Creative Direction Presentation Design Visual Exploration Web

Sophe

AI With Actual Personality.

We helped shape the early brand identity and voice for Sophe—an AI assistant designed to be clear, confident, and actually helpful. Our work focused on positioning Sophe as a premium, personality-driven product in a sea of robotic tools. From naming and tone to visual direction, we built a brand that feels intuitive, intelligent, and just the right amount of charming.

Naming & Logo Branding Positioning Investor Deck

YouTube

A Digital Drive-Thru for Creators.

YouTube came to us to bring their IRL VidCon experience online—a retro-futuristic drive-thru full of creator collabs and snack drops. Think Taco Bell meets TikTok. We designed the Shorts Snacks microsite as a digital extension of that nostalgic world, making the VidCon magic accessible from anywhere.

Web Campaign Creative Direction

Skio

SaaS Gone Feral.

We partnered with Skio—a Shopify subscription platform—to redesign their website and lean all the way in to their unofficial mascot: cats. The result? A playful, scroll-happy experience filled with claws, memes, and maximalist energy. Underneath the chaos lives a sharp, conversion-focused site that makes enterprise-grade SaaS feel fun, fast, and just a little feral.

Web Branding

Wearables

Wellness You Can Wear.

Wearables began as a passion project: a supplement brand that could live at the intersection of wellness and self-expression. We built it from the ground up—naming, branding, packaging, marketing, and ongoing growth strategy. As a long-term internal incubator, Wearables has allowed us to flex not just creatively but strategically, applying what we've learned across CPG to a brand we own and operate.

Naming & Logo Branding Strategy Marketing Packaging Web Social

KNC Beauty

Streetwear Meets Skincare.

KNC Beauty was one of our very first clients—and still one of our longest-standing. We helped shape its identity at the intersection of streetwear and skincare: bold colors, bold fonts, and even bolder energy. From rebranding and packaging to ComplexCon activations and social, we've collaborated closely with founder Kristen Noel Crawley to build a world that's entirely her own.

Branding Packaging Web Social Ads Experiences Photo Direction Campaigns

Dieline's Editor's Choice: Creative Agency of the Year 2022 Awwwards Site of the Day

2020-2022

Plus

Body Wash, Minus the Water.

Created in partnership with the Starface team, Plus set out to reinvent body wash by removing the water—and the waste. We helped bring this idea to life from naming through launch, developing a brand where everything could be "+" something—ingredients + water, + oil, + juice. Our work included branding, packaging, web, emails, ads, and launch content.

Naming & Logo Branding Packaging Web Emails Ads Decks & Retail

Ugly Drinks

Bold Cans, Bolder Digital.

Ugly Drinks had a bold physical presence—but their digital identity didn't match. We rebuilt their digital world to reflect the same energy: a full website redesign, new digital campaigns, reimagined emails, and a social overhaul that brought the fizz online.

Web Emails Social Ads