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      <image:loc>https://someoneandothers.com/images/casestudies/01-starface/sf-hero.jpg</image:loc>
      <image:caption>Hand holding the glossy yellow Starface Hydro-Star compact with its star-eyed smiley face, beside a sheet of yellow star-shaped pimple patches, on a pink background</image:caption>
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      <image:caption>Four Starface campaign portraits of models wearing yellow Hydro-Star patches on their faces, one holding the yellow smiley compact, on yellow, purple and pink backdrops</image:caption>
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      <image:caption>Starface mobile website screens: a Hello Kitty Hydro-Stars launch page on pink, and the yellow Starface shop navigation with limited-edition smiley slippers</image:caption>
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      <image:caption>Grid of Starface social posts on yellow backgrounds featuring Big Yellow, the brand&#x27;s smiley compact character, in memes, tweets and illustrated scenes</image:caption>
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      <image:caption>Starface product and packaging renders: a yellow Night Water bottle floating among clouds, and recyclable cartons surrounded by rainbows, planets and stars</image:caption>
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      <image:caption>Three Starface ad creatives: a gift box of yellow skincare products under $15, a Big Sale This Weekend layout with the smiley compact, and a UFO beaming light over a pink landscape</image:caption>
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      <image:caption>Hello Kitty x Starface collaboration social posts: Big Yellow painting portraits with Hello Kitty, an introducing teaser, and the compact wearing Hello Kitty patches</image:caption>
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      <image:caption>Hello Kitty x Starface campaign photography: models wearing Hello Kitty-shaped pimple patches on pink backgrounds, with the co-branded logo lockup</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/02-ipsy/ipsy-hero.jpg</image:loc>
      <image:caption>IPSY brand reinvigoration — beauty subscription branding, OOH campaign, digital and broadcast creative by Someone &amp; Others (image 1 of 7)</image:caption>
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      <image:caption>IPSY brand reinvigoration — beauty subscription branding, OOH campaign, digital and broadcast creative by Someone &amp; Others (image 2 of 7)</image:caption>
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      <image:caption>IPSY brand reinvigoration — beauty subscription branding, OOH campaign, digital and broadcast creative by Someone &amp; Others (image 3 of 7)</image:caption>
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      <image:caption>IPSY brand reinvigoration — beauty subscription branding, OOH campaign, digital and broadcast creative by Someone &amp; Others (image 4 of 7)</image:caption>
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      <image:caption>IPSY brand reinvigoration — beauty subscription branding, OOH campaign, digital and broadcast creative by Someone &amp; Others (image 5 of 7)</image:caption>
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      <image:caption>IPSY brand reinvigoration — beauty subscription branding, OOH campaign, digital and broadcast creative by Someone &amp; Others (image 6 of 7)</image:caption>
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      <image:caption>IPSY brand reinvigoration — beauty subscription branding, OOH campaign, digital and broadcast creative by Someone &amp; Others (image 7 of 7)</image:caption>
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    <lastmod>2026-09-24</lastmod>
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      <image:caption>Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone &amp; Others (image 1 of 6)</image:caption>
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      <image:caption>Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone &amp; Others (image 2 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/03-halfday/halfday-2.jpg</image:loc>
      <image:caption>Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone &amp; Others (image 3 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/03-halfday/halfday-3.jpg</image:loc>
      <image:caption>Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone &amp; Others (image 4 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/03-halfday/halfday-4.jpg</image:loc>
      <image:caption>Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone &amp; Others (image 5 of 6)</image:caption>
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      <image:caption>Halfday iced tea rebrand — nostalgic 90s-inspired packaging and visual identity by Someone &amp; Others (image 6 of 6)</image:caption>
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    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://someoneandothers.com/images/casestudies/04-goodweird/goodweird-hero.jpg</image:loc>
      <image:caption>Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone &amp; Others (image 1 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/04-goodweird/goodweird-1.jpg</image:loc>
      <image:caption>Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone &amp; Others (image 2 of 6)</image:caption>
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      <image:caption>Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone &amp; Others (image 3 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/04-goodweird/goodweird-3.jpg</image:loc>
      <image:caption>Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone &amp; Others (image 4 of 6)</image:caption>
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      <image:caption>Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone &amp; Others (image 5 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/04-goodweird/goodweird-5.jpg</image:loc>
      <image:caption>Good Weird cosmetics brand identity — naming, packaging, and launch campaign by Someone &amp; Others (image 6 of 6)</image:caption>
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    <loc>https://someoneandothers.com/work/kosas/</loc>
    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://someoneandothers.com/images/casestudies/05-kosas/kosas-hero.jpg</image:loc>
      <image:caption>Kosas clean beauty brand repositioning — campaign design and creative direction by Someone &amp; Others (image 1 of 4)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/05-kosas/kosas-1.jpg</image:loc>
      <image:caption>Kosas clean beauty brand repositioning — campaign design and creative direction by Someone &amp; Others (image 2 of 4)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/05-kosas/kosas-2.jpg</image:loc>
      <image:caption>Kosas clean beauty brand repositioning — campaign design and creative direction by Someone &amp; Others (image 3 of 4)</image:caption>
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      <image:caption>Kosas clean beauty brand repositioning — campaign design and creative direction by Someone &amp; Others (image 4 of 4)</image:caption>
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    <loc>https://someoneandothers.com/work/google-search-on/</loc>
    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://someoneandothers.com/images/casestudies/06-google/google-hero.jpg</image:loc>
      <image:caption>Google Search On 2022 keynote presentation design — creative direction and visual narrative by Someone &amp; Others (image 1 of 5)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/06-google/google-1.jpg</image:loc>
      <image:caption>Google Search On 2022 keynote presentation design — creative direction and visual narrative by Someone &amp; Others (image 2 of 5)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/06-google/google2.jpg</image:loc>
      <image:caption>Google Search On 2022 keynote presentation design — creative direction and visual narrative by Someone &amp; Others (image 3 of 5)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/06-google/google-3.jpg</image:loc>
      <image:caption>Google Search On 2022 keynote presentation design — creative direction and visual narrative by Someone &amp; Others (image 4 of 5)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/06-google/google4.jpg</image:loc>
      <image:caption>Google Search On 2022 keynote presentation design — creative direction and visual narrative by Someone &amp; Others (image 5 of 5)</image:caption>
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    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://someoneandothers.com/images/casestudies/07-sophe/sophe-hero.jpg</image:loc>
      <image:caption>Sophe AI assistant brand identity — naming, positioning, and visual direction by Someone &amp; Others (image 1 of 2)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/07-sophe/sophe-1.jpg</image:loc>
      <image:caption>Sophe AI assistant brand identity — naming, positioning, and visual direction by Someone &amp; Others (image 2 of 2)</image:caption>
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    <loc>https://someoneandothers.com/work/youtube-shorts-snacks/</loc>
    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://someoneandothers.com/images/casestudies/09-youtube/youtube-hero.jpg</image:loc>
      <image:caption>YouTube Shorts Snacks VidCon campaign — retro-futuristic microsite and creative direction by Someone &amp; Others (image 1 of 3)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/09-youtube/youtube-1.jpg</image:loc>
      <image:caption>YouTube Shorts Snacks VidCon campaign — retro-futuristic microsite and creative direction by Someone &amp; Others (image 2 of 3)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/09-youtube/youtube-2.jpg</image:loc>
      <image:caption>YouTube Shorts Snacks VidCon campaign — retro-futuristic microsite and creative direction by Someone &amp; Others (image 3 of 3)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/10-skio/skio-hero.jpg</image:loc>
      <image:caption>Skio Shopify subscription platform website redesign — playful, conversion-focused design by Someone &amp; Others (image 1 of 4)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/10-skio/skio-1.jpg</image:loc>
      <image:caption>Skio Shopify subscription platform website redesign — playful, conversion-focused design by Someone &amp; Others (image 2 of 4)</image:caption>
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      <image:caption>Skio Shopify subscription platform website redesign — playful, conversion-focused design by Someone &amp; Others (image 3 of 4)</image:caption>
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      <image:caption>Skio Shopify subscription platform website redesign — playful, conversion-focused design by Someone &amp; Others (image 4 of 4)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/11-wearables/wearables-hero.jpg</image:loc>
      <image:caption>Wearables supplement brand — naming, branding, packaging, and growth strategy by Someone &amp; Others (image 1 of 5)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/11-wearables/wearables-1.jpg</image:loc>
      <image:caption>Wearables supplement brand — naming, branding, packaging, and growth strategy by Someone &amp; Others (image 2 of 5)</image:caption>
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      <image:caption>Wearables supplement brand — naming, branding, packaging, and growth strategy by Someone &amp; Others (image 3 of 5)</image:caption>
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      <image:caption>Wearables supplement brand — naming, branding, packaging, and growth strategy by Someone &amp; Others (image 4 of 5)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/11-wearables/wearables-4.jpg</image:loc>
      <image:caption>Wearables supplement brand — naming, branding, packaging, and growth strategy by Someone &amp; Others (image 5 of 5)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/12-knc-beauty/knc-hero.jpg</image:loc>
      <image:caption>KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone &amp; Others (image 1 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/12-knc-beauty/knc-1.jpg</image:loc>
      <image:caption>KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone &amp; Others (image 2 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/12-knc-beauty/knc-2.jpg</image:loc>
      <image:caption>KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone &amp; Others (image 3 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/12-knc-beauty/knc-3.jpg</image:loc>
      <image:caption>KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone &amp; Others (image 4 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/12-knc-beauty/knc-4.jpg</image:loc>
      <image:caption>KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone &amp; Others (image 5 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/12-knc-beauty/knc-5.jpg</image:loc>
      <image:caption>KNC Beauty streetwear-meets-skincare brand identity — packaging, social, and ComplexCon activations by Someone &amp; Others (image 6 of 6)</image:caption>
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      <image:caption>Plus waterless body wash brand creation — naming, packaging, and launch by Someone &amp; Others, Awwwards Site of the Day (image 1 of 6)</image:caption>
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      <image:caption>Plus waterless body wash brand creation — naming, packaging, and launch by Someone &amp; Others, Awwwards Site of the Day (image 2 of 6)</image:caption>
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      <image:caption>Plus waterless body wash brand creation — naming, packaging, and launch by Someone &amp; Others, Awwwards Site of the Day (image 3 of 6)</image:caption>
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      <image:loc>https://someoneandothers.com/images/casestudies/13-plus/plus-3.jpg</image:loc>
      <image:caption>Plus waterless body wash brand creation — naming, packaging, and launch by Someone &amp; Others, Awwwards Site of the Day (image 4 of 6)</image:caption>
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      <image:caption>Plus waterless body wash brand creation — naming, packaging, and launch by Someone &amp; Others, Awwwards Site of the Day (image 5 of 6)</image:caption>
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      <image:caption>Plus waterless body wash brand creation — naming, packaging, and launch by Someone &amp; Others, Awwwards Site of the Day (image 6 of 6)</image:caption>
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      <image:caption>Ugly Drinks sparkling water digital identity — website redesign, social, and campaign design by Someone &amp; Others (image 1 of 6)</image:caption>
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      <image:caption>Ugly Drinks sparkling water digital identity — website redesign, social, and campaign design by Someone &amp; Others (image 2 of 6)</image:caption>
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      <image:caption>Ugly Drinks sparkling water digital identity — website redesign, social, and campaign design by Someone &amp; Others (image 3 of 6)</image:caption>
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      <image:caption>Ugly Drinks sparkling water digital identity — website redesign, social, and campaign design by Someone &amp; Others (image 4 of 6)</image:caption>
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      <image:caption>Ugly Drinks sparkling water digital identity — website redesign, social, and campaign design by Someone &amp; Others (image 5 of 6)</image:caption>
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      <image:caption>Ugly Drinks sparkling water digital identity — website redesign, social, and campaign design by Someone &amp; Others (image 6 of 6)</image:caption>
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