Someone & Others icon Someone & Others icon Someone & Others icon
a cultural intelligence studio

We build brands
that move culture.

Strategy, creative, and digital for brands that want to mean something—not just exist.

Our Approach
Cultural intelligence.
We don't just build brands—we understand the culture they live in. The movements, aesthetics, and conversations shaping your audience before they go mainstream. That's how you stop chasing trends and start setting them.
Cultural relevance isn't a generational problem. It's a boardroom problem.
What We Do
Full-stack brand building
from strategy to scale.
01
Brand Strategy
Positioning, architecture, identity systems, and visual language that gives your brand a real point of view—and a platform your teams can build on.
02
Creative & Campaigns
Art direction, photo and video, packaging, and launch campaigns built to earn attention across every touchpoint.
03
Web & Digital
Enterprise platforms, e-commerce, SaaS, and consumer web—designed for conversion, built for scale. From B2B to DTC and everything in between.
04
Social & Creative
Social strategy, creative production, community playbooks, and ad creative designed to scale with your brand.
05
Brand Transformation
Repositioning, brand reinvigoration, and cultural realignment for brands ready to evolve without losing what made them matter in the first place.
06
Ongoing Partnership
Retainer-based creative and strategic support that evolves with your brand—from campaign refreshes to new market entries and internal alignment.
How We Structure It
Phased engagements.
No ambiguity, no bloat.
Each phase has a clear scope, timeline, and deliverable. You always know what’s coming, when, and what it costs.

Discovery & Strategy

Deep-dive into your brand, your market, and your audience. Competitive audit, positioning strategy, brand architecture, and a strategic framework your whole team can actually use.

Brand Audit Competitive Analysis Positioning & Architecture Tone of Voice Strategic Framework
Why S&O
What makes us different.
We’re not the biggest studio in the room — but we’re the one brands come back to.
01
Methodology-Driven
A process refined across 40+ brands ensures the same quality at every stage. No junior handoff, no account management layers, no surprises. Our methodology is the constant.
02
Strategy That Ships
We don’t deliver decks that sit in a drawer. We deliver strategy, then we build it—web, digital, campaigns, and a guidelines system your team can actually use.
03
Cultural Fluency
We don’t guess what’s going to resonate. We study the culture your audience lives in and build brands that feel inevitable—not just on trend. Starface to Google, the work speaks.
04
Speed Without Compromise
Enterprise rigor, startup speed. Our phased model delivers in weeks what traditional studios take quarters to produce. The craft doesn't suffer—it's the point.
Webby Award Winner Shorty Award Winner
Starface
From Zero to Aisle Domination

We partnered with Starface from the very beginning to help create one of the most culturally iconic brands of the last decade. When they came to us, they had a bubble-font logo and a bold idea: to reinvent the acne aisle and reframe the way people talk about skin. As creative partner for over two years, we brought the yellow universe to life—branding, packaging, web, digital, social, ads, decks, and retail displays.

Smiley Face Logo Branding Positioning Packaging Web Social & Ads Decks & Retail Photo Direction Campaigns
Shorty Awards Honorable Mention
IPSY
From Subscription Box to Beauty Authority

We helped IPSY grow up—with a brand reinvigoration and full-funnel campaign to match. They asked us to reimagine their brand for a more mature, self-assured audience. We led a full reinvigoration, refining the palette and typography to match that evolution, then developed a relaunch campaign with over 120 creative assets across OOH, digital, and broadcast—featuring influencers and celebrities aligned with their evolved voice.

Logo Branding Launch Campaign OOH Digital Photo Direction
Google
Turning complexity into clarity

We collaborated with Google to shape the keynote presentation for Search On—an event unveiling the next wave of innovation in Search. Our work spanned creative direction, visual exploration, web touchpoints, and full keynote design. The result was a cohesive narrative and deck layout that translated complex ideas into a compelling, beautifully crafted story—seen by millions around the world.

Creative Direction Presentation Design Visual Exploration Web
Kosas
From Clean Beauty to Main Character Energy

We partnered with Kosas at a pivotal moment to help them stand out—not just as a clean beauty brand, but as a bold personality in the space. We shifted the messaging to reflect a carefree, active lifestyle—less about being “clean” and more about being confident. From branding and campaigns to messaging and visuals, our work gave Kosas the edge it needed.

Branding Campaigns Social Messaging Photo Direction
How We Work
Three steps. No mystery.
Built for brands that demand precision.
01 happening now
Discovery Session
We learn about your brand, your goals, and where you're headed. We're going through our capabilities and having a conversation about what you need.
02
Scope & Engagement Plan
We build a phased plan around your timeline and budget. You'll know exactly what you're getting, when, and what it costs.
03
Execute & Deliver
We get to work. Clear phases, clear deliverables, real output. You'll see progress in weeks, not quarters—and we iterate with your team in real time.
Pricing
Custom-scoped
engagements.
Every brand is different. We scope each engagement to your objectives, timeline, and budget—from focused sprints to full-scale transformations.

Let’s talk about what you need and we’ll put together something that makes sense.